What is SMS Marketing Software?

What is SMS Marketing Software? We’re glad you asked, because we’re here to define it for you. Read on – and in a couple of minutes you’ll know all you need to know about SMS Marketing software. When a business decides to launch a text message marketing campaign they use an SMS Marketing platform to run that campaign? Using your own mobile phone to run a business text messaging campaign is a big no-no – as well as a time-sucking headache.

An SMS Marketing service provider offers their services through software – which is almost always web-based. So there are two types of SMS Marketing software. Desktop and web-based. A long time ago – about a decade – there were very few commercial text messaging services. At the time the concept of Software as a Service (SaaS) was in the early stages. So, most text messaging software products were downloadable things that you ran from your desktop. Fast forward to a few years ago and the idea of desktop-based software for a task that requires an Internet connection has become a rare one. Instead, the application runs through the browser – and this is the way nearly all popular SMS Marketing services work.

So how does it work? To use web based text message marketing software you typically visit a service provider’s website, login to their application, and then you can send your SMS Marketing campaigns. The software runs on the service provider’s server, is accessed through your browser – and the software application connects to the wireless carriers’ mobile networks in order to deliver your messages.